Fenty Beauty
Fenty Beauty by Rihanna was created with promise of inclusion for all women. With an unmatched offering of shades and colors for ALL skin tones, you'll never look elsewhere for your beauty staples. Browse our foundation line, lip colors, and so much more.
Brand Story & Mission
"Fenty Beauty by Rihanna was launched in 2017 with a promise of inclusion for all women, quickly revolutionizing the beauty industry with its diverse shade range and focus on individuality. It achieved significant success, with $100 million in sales within 40 days of its launch."
Our Mission
To provide innovative, high-quality makeup, skincare, hair, and fragrance products that cater to all skin tones and types, empowering individuals to express their unique beauty and challenging traditional beauty standards.
Core Values
Limited Time Deals
For reference only, subject to official site2 FREE SAMPLES on orders $65+
Free skincare + haircare gifts on $75+ orders.
Account holders unlock free standard shipping + returns on all U.S. orders.
Customer Reviews
Based on brand tracking & customer sentiment analysis
"Fenty Beauty products are widely praised for their quality, diverse shade range, and innovative formulas, particularly lip products, highlighters, and contour sticks. Many users appreciate the brand's commitment to inclusivity. However, customer service experiences reported on platforms like Trustpilot are notably mixed, with some customers expressing significant dissatisfaction regarding order issues, shipping, and response times, while others report seamless experiences."
"The application brush is thick and when it's applied onto your lips it is super smooth. It's not too oily and doesn't have too much of a liquid-like feel, like some lip glosses do."
"Im loving Fenty beauty,it's definitely worth the price. Ive purchased their diamond bomb highlighter,contour stick and lip gloss and they're all amazing products."
"My experience with Fenty has been amazing. never had any issues with orders, came on time as promised!"
"This has been the worst customer experience of my life. Before placing my order, I explicitly asked Fenty Beauty’s customer support for free shipping due to financial constraints."
"I loved products like the Match Stix Contour Skinsticks and Bright Fix eye brightener. I wouldn't recommend Fenty Beauty's Pro Filt'r soft-matte longwear foundation or Stunna Lip Paints."